Three popular websites for similar information are: www.tsn.ca, www.sportsnet.ca, and www.torontomapleleafs.com. The difference between my blog and their websites is that they come at it from an expert’s point of view. To fully grasp what they’re saying, you must have a pretty good understanding of sports, so their target is the sports fan audience. My target is the person who doesn’t know much about sports, so they could check out my blog and then be equipped to go to one of the other websites.
I will do a good balance of original posts, and heads up posts. If a major sports site has a story, I will do a quick heads up post to inform followers about the recent news. If I have an opinion to share, I will do so with an original comment post, with stats to back up my opinion. Original comment posts will be more common when there isn’t a game or there is a lack of other action surrounding the club. When there’s no news, I will make news.
My voice will be professional and formal, so readers know I’m knowledgeable, but also opinionated so there will be content that makes the readers think, and decide whether they agree or disagree. There will be explanations in my entries of tougher hockey concepts, and my “style” will be to inform the reader of questions they may have so they don’t have to do another google search. I plan to expose very little about my personal life, not because I’m scared of it, but because I don’t feel it is necessary.
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